ABE Level 3 Award Digital Marketing Essentials for Small Businesses


This course is designed for individuals who are thinking about setting up a small business or who are already running such a venture. The course is structured to help you create a digital marketing plan and develop practical skills and knowledge of using digital technology to improve business performance.

ABE LEVEL 3

Award in Digital Marketing Essentials for Small Businesses

Advancing Business Education

Overview
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Qualification Summary
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Overview

ABE Level 3 Digital Marketing Essentials for Small Businesses

Today, it is a fact for most businesses that the ability to operate in a digital context is a key requirement to remain competitive and ensure the business achieves long term success. Technologies are changing, and will continue to evolve, and so business owners must be able to embrace the use of digital and online approaches to support their business goals, based on local market practices, tools and consideration of how they are utilised.

 

This course  unit introduces the use of online and digital marketing, including consideration of the risks and issues that might arise during implementation, compared to the more traditional forms of marketing.

 

It’s an exciting time to be running a small business, particularly when owners start to think about expanding the reach of their business through the use of digital marketing; for others, there may be the opportunity to consider a business that operates solely online.

About this Qualification

Ths qualification explores the uses of online and digital tools to build and enhance relationships with customers and to generate revenues. During your studies, you may also be set some formative assessment tasks as part of the learning approach to help you prepare for your summative assignment. For the final summative assessment at the end of the Fifth Element you will be required to develop a digital marketing plan for your business. All of the required tools and techniques to develop such a plan, will be covered throughout the unit.

 

This unit is aimed at those individuals who are thinking about setting up a new small business or who are already running such a venture and are keen to use technology to improve performance.

Accredited Programme

Pathways
Qualification Summary
Entry Requirements
Structure & Study Modes
Assessment
Enrol Now

If you are thinking about setting up a new small business, or you are already running a venture, this qualification looks at how you can use technology to improve performance through online and digital marketing.  You will conclude the qualification by developing a digital marketing plan for your business.

Extensive Applications


The unit is appropriate for all types of businesses, whether they are selling products to customers (consumers or businesses) or for those providing a service, for example hairdressers, taxi drivers, cleaning services etc., and will enable them, regardless of the type of business, to consider how to create a digital presence in the market place, through the use of effective digital marketing tools.

Sound excellent? Change your life. Apply Now.

 

 

Related Programmes

Business Management

ABE Level 4 Diploma

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