Flowers School of Technology and Management

ABE Level 3 Digital Marketing Essentials for Small Businesses

Today, it is a fact for most businesses that the ability to operate in a digital context is a key requirement to remain competitive and ensure the business achieves long term success. Technologies are changing, and will continue to evolve, and so business owners must be able to embrace the use of digital and online approaches to support their business goals, based on local market practices, tools and consideration of how they are utilised.

This course unit introduces the use of online and digital marketing, including consideration of the risks and issues that might arise during implementation, compared to the more traditional forms of marketing.

It’s an exciting time to be running a small business, particularly when owners start to think about expanding the reach of their business through the use of digital marketing; for others, there may be the opportunity to consider a business that operates solely online.

About this Qualification

This qualification explores the uses of online and digital tools to build and enhance relationships with customers and to generate revenues. During your studies, you may also be set some formative assessment tasks as part of the learning approach to help you prepare for your summative assignment. For the final summative assessment at the end of the Fifth Element you will be required to develop a digital marketing plan for your business. All of the required tools and techniques to develop such a plan, will be covered throughout the unit.

This unit is aimed at those individuals who are thinking about setting up a new small business or who are already running such a venture and are keen to use technology to improve performance.

Pathways

ABE’s qualifications runs from Level 3, right through to Level 6. You can enter at Level 3 and progress all the way to Level 6, enabling you to accumulate the credits needed for a university top-up, or you can enter onto the framework at any point depending on your prior qualifications. Click on the Entry Requirement tab for more details.

As the ABE qualifications framework is structured to allow you to progress from one level to the next, you must ensure to fully complete the initial level in order to be awarded the next level.

Progression

The ABE Level 3 Award in Digital Marketing Essentials for Small Businesses course gives you the grounding you need to help you successfully complete the next ABE academic level. The course will also help to prepare you for a junior business role, such as an administrator, marketing and assistant or HR assistant.

On completion of the ABE Level 3 Award in Digital Marketing for Small Businesses you will be able to progress to another qualification in the ABE suite or use what you have learned to set up a small business.

ABE Level 3 Certificate in Business Essentials

Number of Units: 1

Gain an introductory understanding of how businesses are run and develop contemporary workplace skills which will enable you to add value to your organisation or future employer.

ABE Level 4 Foundation in Business Management

Number of Units: 4

A good general grounding in core aspects of business, designed for those who wish to go quickly onto the next ABE Level and into employment. If you wish to progress to a university degree, the eight unit - 120 credit - Diploma provides more favourable progression options.

ABE Level 3 Award in Digital Marketing Essentials for Small Businesses

Number of Units: 1

This qualification is aimed at individuals who are thinking about setting up a small business or who are already running such a venture. During the course you will create a digital marketing plan which will build practical skills and knowledge of using digital technology to improve business performance.

Qualification Title

Level 3 Award in Digital Marketing Essentials for Small Businesses

Qualification Objective

The objectives of the ABE Level 3 Award in Digital Marketing Essentials for Small Businesses are as follows:

Explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
Outline the practical aspects of creating the infrastructure for digital and online tools
Identify potential legal and contractual considerations
Demonstrate how digital and online tools can be used to engage with customer, prospects and themarket
Suggest how digital and online tools can be used to generate revenues for the business
Create an online profile for a business and potential points of differentiation
Explain the importance of customer behaviour in an online context
Develop a creative digital marketing plan for a small business.

Knowledge, skills and understanding to be assessed

The knowledge, Skills and Understanding being assessed in this qualification is as follows:

Be able to explain the terminology, benefits, risks and other considerations of using digital and online tools and techniques
Outline the practical aspects of creating the infrastructure for digital and online tools
Identify potential legal and contractual considerations
Demonstrate how digital and online tools can be used to engage with customer, prospects and the market
Give suggestions on how digital and online tools can be used to generate revenues for the business
Create an online profile for a business and potential points of differentiation
Explain the importance of customer behaviour in an online context
Develop a creative digital marketing plan for a small business

Who regulates This Qualification?

The qualification is regulated in the UK by:

ofqual

Who should enrol?

This qualification is for learners that are 16 and over. The ABE Level 3 Award in Digital Marketing Essentials for Small Businesses is aimed at those individuals who are thinking about setting up a new small business or who are already running such a venture and are keen to use technology to improve performance.

What you'll learn

During this course, the material will treat the following Elements through which you will develop the following key capabilities:

Element 1: Introduction to the digital world for small businesses - Ability to utilise the key terminology relating to the digital/online world for businesses and the benefits, risks, challenges when considering use of such tools.

Element 2: How to create the infrastructure for successful Small-Medium Enterprises (SMEs) - Ability to identify the requirements and considerations when establishing an infrastructure to enable and support the use of digital/online tools.

Element 3: Using digital and online tools to communicate and generate revenues - Ability to compare different digital/online tools and demonstrate how they can be used to communicate with customer and prospects and to generate revenues.

Element 4: How to develop and maintain an online presence - Creating an online profile for the business and understanding of the online behaviour of customers.

Element 5: Creating a digital marketing plan for a small business - Ability to prepare a creative digital marketing plan for a small business venture.

Entry Guidance and Criteria

There are no formal entry requirements to study an ABE Level 3 Award; however, the admissions office will ensure that you have a reasonable expectation of success on the programme by assessing your previous qualifications and or related work experience. Hence, it is the admissions assessors' responsibility to use their professional and academic judgement when assisting you in making the decision at which level you should enter the ABE programmes.

In order to successfully study for an ABE qualification, you should have an appropriate level of English Language skills (reading, writing, speaking and listening). To ensure success rates are maximised, for allABE qualifications, we recommend the following standards are met:

IELTS 5.5 | Cambridge ESOL Cambridge English First | Pearson Test of English Academic (PTE Academic) 51 | Common European Framework of Reference (CEFR) B2 | or other English language test equivalent.

Before qualification can be Assessed & Awarded

To be awarded the ABE Level 3 Award in Digital Marketing Essentials for Small Businesses learners are required to successfully achieve the one mandatory unit. There are no optional pathways as part of this qualification.

Recognition/Accreditation of Prior Learning RPL/APL

If you hold a qualification from either another professional body or university which is similar in content and level to the ABE Level 6 qualifications, you might qualify for RPL, APL or an exemption from some ABE examinations or units.

Localisation

It is very important when studying for your ABE qualification that you consider your local business environment and try to apply what you are learning to relevant scenarios in your local business context. Doing this will help you to put your learning into practice and use it in your professional day-to-day activities.

Qualification Structure

ABE Level 3 Award in Digital Marketing Essentials for Small Businesses

The ABE Level 3 Award in Digital Marketing Essentials for Small Businesses consists of one mandatory unit. To be awarded this qualification you must achieve a minimum of a Pass in the single mandatory unit.

The credit value is 6

Mandatory Units

3UDME Digital Marketing Essentials for Small Businesses - 6 Credits

Credits

ABE qualifications also have credits assigned to them. When you achieve a qualification with credits, you can use these credits towards progression to another qualification.

A Recent Survey: Bright Future

With ABE qualification, ABE alumni have been leading organisations in the finance, government, healthcare, industry, NGOs, etc., all over the world. Survey responses came from more than 70 countries with over 1,000 different job titles given. Sixty-five percent of the respondents were working in medium or large organisations, 71% who had achieved a higher ABE qualification (eg Level 6) were in a managerial or professional role and 97% stated ABE had been relevant or beneficial to their profession.

Whatever field takes your interest, an ABE qualification will give you the tools to help you achieve your professional ambitions.

On completion of your ABE qualification, you will be awarded an overall qualification grade based on your performance across all of your unit assessments.

Modes of Study

When studying for your ABE qualification, you will learn both with supervision from your tutors in-class and through your own self-study time.

Range of course delivery methods

Classroom delivery (face to face taught time)
Mentoring and coaching from tutors
E-learning via Flowers Online Learning platform
Formative assessment
Live webinars
Assessment support for assignment writing

Suggested reading and resources

We will provide the following learning materials:

A Study Guide in PDF format. This Study Guide is aimed at learners and will expand on the Unit Syllabus, including case studies and examples, activities, and a glossary of terms.
A Recommended Reading List, Online resources.

ABE Level 3 Award Digital Marketing Essentials for Small Businesses

Award in Digital Marketing Essentials for Small Businesses

Pathways

Extensive Applications

Sounds excellent? Change your life. Apply Now.

Related Programmes

Foundation Business Management

Business Management

Business Management & Marketing

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