ABE Level 3 Digital Marketing Essentials for Small Businesses
Today, it is a fact for most businesses that the ability to operate in a digital context is a key requirement to remain competitive and ensure the business achieves long term success. Technologies are changing, and will continue to evolve, and so business owners must be able to embrace the use of digital and online approaches to support their business goals, based on local market practices, tools and consideration of how they are utilised.
This course unit introduces the use of online and digital marketing, including consideration of the risks and issues that might arise during implementation, compared to the more traditional forms of marketing.
It’s an exciting time to be running a small business, particularly when owners start to think about expanding the reach of their business through the use of digital marketing; for others, there may be the opportunity to consider a business that operates solely online.