GAIN INSIGHTS INTO

Innovation 
Management

Innovation can be defined as ‘the process of harnessing creativity to create new value in new ways through new products, new services and new businesses. Innovation is not only about new products, but needs to be considered as a central part of the business strategy and processes. Innovation is an on-going dynamic process. It is the process of transformation of creative ideas into desired outputs. Innovation management is the way to achieve this process efficiently without getting lost on the way.

COURSE INFORMATION

 

Innovation Management

 

Innovation often leads to higher performance, but the process isn’t automatic and it doesn’t necessarily require above average levels of investment. The most successful companies, who have managed innovation well, combine an integrated process and a supportive culture to create a sustainable competitive advantage.

 

One of the most important and key take away from this course will be to know that what does not increase value for the company is not an innovation and the innovation management system in the company is a failure.

COURSE THEME 1

INNOVATION AND BUSINESS DYNAMICS

 

Topics covered:

  • Strategic technology management;
  • Characteristics of organizational structures;
  • Design and management of innovation projects;
  • Sourcing of technological know-how;
  • Management of the market entry for innovations;
  • Customer involvement in the product development time;
  • Allocation of venture capital;
  • Process innovations.


Learning outcome: By the end of the course, the participants shall be capable of:

 

  • Adjusting organizational structures to the challenge of dynamic innovation;
  • Promoting technical awareness management;
  • Spurring organizational creativity;
  • Developing prioritization models for the assessment of innovation ideas;
  • Organizing the acquisition of technology know-how;
  • Initiating, coordinating and monitoring product development processes;
  • Ensuring state-of-the-art in production design;
  • Preparing the market entry;
  • Organizing the development and implementation of process innovations.

 

COURSE THEME 2

DETERMINANTS OF INNOVATION PERFORMANCE


Learning outcome: By the end of the course, the participants shall be capable of:

 

  • Understanding the current relevance of Innovation Management;
  • Developing the capability for drafting technology strategies; and
  • Achieving the knowhow for adjusting the organization to an innovation-benign climate.


Course content

  • Introductory overview on Innovation Management: Relevance and current challenges;
  • Alternatives for strategic technology management;
  • Characteristics of organizational structures favouring innovation;
  • Management of the market entry for innovations;
  • Customer involvement in the innovation process;
  • Options for reducing the product development time;
  • Allocation of venture capital.

COURSE THEME 3

PRODUCT DEVELOPMENT AND DESIGN


Learning outcome: By the end of the course, the participants shall be capable of:

 

  • Increasing their innovativeness;
  • Reducing their flop rate in innovation projects;
  • Accelerating the product time development time;
  • Improving the design of their products to international standards;
  • Reducing the risks for the market launch.


Course Content

Improving the project planning: developing road-maps for innovation assignments that adjust organizational skills, technologies and capabilities to the requirements of the target markets and the overall technological changes:

 

Sourcing of innovation —

  • Streamlining in-house R&D
  • Facilitating the acquisition of external technological knowhow through in-licensing, JVs, contracting-out, etc.
  • Enhancing idea generation and knowledge management (incl. creative techniques)


Organizing the development process —

 

  • Reorganizing the value-chain for technical development through simultaneous engineering, outsourcing, the integration of suppliers, the dissociation between precompetitive research and innovation projects.
  • Strengthening the design standards.


Preparing the market launch —

 

  • Ensuring customer involvement
  • Improving the analysis of customer preferences through customer value and conjoint analyses
  • Establishing distribution networks


Review of the existing academic state-of-art knowledge —

 

  • Comparative study of national/international innovation patterns;
  • Analysis of the success factors for companies distinguished for a high innovation performance;
  • The status quo of technological development and the aspect of eco-innovation.

ENTRY LEVEL

Graduates, Professionals, Managers, Highly Motivated Individuals or Matured Candidates with extensive work experience.

ADDITIONAL INFORMATION

Course Materials


Course resources will be available at the Flowers Online Learning portal, enriched through case studies and practical exercises.


Course Length
Complete between 4.5 − 12 months at your own pace


Teaching Method
Instructor-facilitated


Language of Instruction
English


Award
Candidates must achieve a minimum of 60% to be awarded the Certificate in Sustainability Management.


Assessment/Exercises
Continuous assessment or exercises as you progress.

MODE OF STUDY

Option #1: Instructor-facilitated Online Study


Course Venue: Flowers Online Learning (FOL) portal

 

Course Fee: TBA


Registration: Rolling (Open Enrolment)


FOL Access Length: TBD

 
Option #2: Blended Learning


Course Venues: TBA


Course Fee: TBA