Why ABE Business Management and Marketing
Marketing provides many varied career options with roles that range from highly creative to very analytical. It also offers the opportunity to rise to the highest level of an organisation.
The advantage of ABE’s marketing stream is that you gain this specialism combined with a broad knowledge of business management in general. Being able to offer marketing skills, along with a wider-ranging strategic understanding of business, will provide holders of ABE qualifications with an enviable skill set which will prove invaluable as they progress to senior management. It also has the potential to give a wider range of career options than a pure marketing qualification.
From entry level (3 or 4), you can progress up to Level 6 which will hone the skills and knowledge required for you to work at a senior strategic level. The Marketing stream helps you gain the specialist knowledge to forge a career in the field combined with wider expertise.